Modernising NJAL: Boosting Engagement with a New CMS
Modernised NJAL platform boosts designer engagement and membership growth.
Who is Not Just a Label
Not Just a Label (NJAL) is the world’s leading platform for showcasing and nurturing pioneers in contemporary fashion. Founded in 2008, NJAL supports and promotes emerging designers, providing them with a space to display their work and connect with a global audience. With a focus on innovation and sustainability, NJAL offers unique opportunities for designers to grow their brands and reach new markets. The platform features a diverse range of talent, fostering creativity and advancing the future of fashion.
The Challenge
Not Just a Label (NJAL) is the world’s leading platform for showcasing and nurturing pioneers in contemporary fashion. NJAL’s success is built upon a high quality of engagement between the designers in the NJAL community. However, NJAL faced significant challenges due to an antiquated CMS platform that hindered their ability to introduce new features and functionality. As a design and engagement-driven business, staying current with technological advancements is crucial for their continued success.
The outdated CMS not only limited NJAL's capacity to innovate but also impacted user experience and engagement levels. Designers and users alike found the platform increasingly difficult to navigate and interact with, which posed a threat to NJAL's reputation and growth. Recognising the urgent need for an upgrade, NJAL sought our expertise to modernise their platform and enhance their digital presence.
The Results
Not Just a Label (NJAL) is the world’s leading platform for showcasing and nurturing pioneers in contemporary fashion. NJAL’s success is built upon a high quality of engagement between the designers in the NJAL community. However, NJAL faced significant challenges due to an antiquated CMS platform that hindered their ability to introduce new features and functionality. As a design and engagement-driven business, staying current with technological advancements is crucial for their continued success.
The outdated CMS not only limited NJAL's capacity to innovate but also impacted user experience and engagement levels. Designers and users alike found the platform increasingly difficult to navigate and interact with, which posed a threat to NJAL's reputation and growth. Recognising the urgent need for an upgrade, NJAL sought our expertise to modernise their platform and enhance their digital presence.
Services
We modernised NJAL's platform using agile methodology, enhancing functionality, UX design, and engagement, resulting in increased designer interaction and membership.