Creating a digital transformation movement for GSK
Inspirational content to galvanise digital transformation
Who is GSK
GSK (GlaxoSmithKline) is a global healthcare company focused on improving the quality of human life by enabling people to do more, feel better, and live longer. Headquartered in Brentford, UK, GSK researches, develops, and manufactures innovative pharmaceutical medicines, vaccines, and consumer healthcare products. With a commitment to science-led innovation, GSK addresses some of the world's most challenging health issues, including respiratory diseases, HIV, and oncology, while maintaining a strong emphasis on sustainability and corporate responsibility.
The Challenge
GSK has undergone a radical transformation as new digital technologies have improved all areas of customer experience in the pharmaceutical industry. The rise in digitally enabled patient materials and data-driven connected devices has created the need for a highly engaged and galvanized workforce that can deliver unparalleled customer service.
To help GSK achieve this accelerated mindset shift, we were tasked with creating a series of communication pieces that connected on an emotional level with GSK employees. The challenge was to motivate them to embrace rapid change and adopt new digital tools and processes seamlessly. Given the fast-paced nature of the industry and the urgency to stay ahead, it was crucial to inspire a swift and enthusiastic response from the workforce.
The Results
GSK has undergone a radical transformation as new digital technologies have improved all areas of customer experience in the pharmaceutical industry. The rise in digitally enabled patient materials and data-driven connected devices has created the need for a highly engaged and galvanized workforce that can deliver unparalleled customer service.
To help GSK achieve this accelerated mindset shift, we were tasked with creating a series of communication pieces that connected on an emotional level with GSK employees. The challenge was to motivate them to embrace rapid change and adopt new digital tools and processes seamlessly. Given the fast-paced nature of the industry and the urgency to stay ahead, it was crucial to inspire a swift and enthusiastic response from the workforce.
Services
We created emotionally engaging communication pieces to motivate GSK employees, driving digital transformation and improving customer service.