Creating a iconic footwear brand
Created a unique brand identity for Spine Footwear, boosting market positioning with innovative visuals and a compelling story, standing out in the competitive footwear market.
Who is Spine
Spine Footwear, founded by Dr Miguel Reis e Silva, is dedicated to creating shoes that improve posture and alleviate back pain. Their innovative Inverted Drop soles elevate the front of the foot, reducing lower back curvature and tension.
This design helps achieve a natural centre of gravity and a neutral spine, enhancing overall posture. Spine Footwear's mission is to provide functional and stylish footwear that promotes a healthy lifestyle, combining comfort with significant health benefits
The Challenge
Spine was a brand new player in the footwear market. They had an innovative concept and cutting-edge technology for their shoes, but they lacked a distinct brand identity and market positioning. The challenge was to create something that stood out in the crowded footwear market, balancing modern, fresh appeal with trust and advanced technology. They needed a brand that was impactful and avoided the dull, clinical feel of traditional medical products.
The Results
Spine was a brand new player in the footwear market. They had an innovative concept and cutting-edge technology for their shoes, but they lacked a distinct brand identity and market positioning. The challenge was to create something that stood out in the crowded footwear market, balancing modern, fresh appeal with trust and advanced technology. They needed a brand that was impactful and avoided the dull, clinical feel of traditional medical products.
Services
We harnessed our extensive expertise in communications and design to create dynamic and contemporary identity that captures the essence of the company's vision while resonating strongly with its target audience.
Creatives
