Creating the world's best earthquake experience centre
Developing the content proposition and go-to-market strategy for Lisbon's most exciting interactive museum.
Who is Quake
Quake - Lisbon Earthquake Museum is an immersive museum in Belém, Lisbon, that allows visitors to experience the 1755 earthquake through advanced simulators, video mapping, and interactive technology. It provides a historical and educational journey suitable for all ages, offering tours in multiple languages. The museum highlights the earthquake's significant impact on Lisbon and Europe, making it an engaging destination for families, tourists, and educational groups.
The Challenge
Developing the content proposition and go-to-market strategy
Quake approached us to help them realise their ambition of creating the world’s first 'educational' earthquake museum.
Working in partnership with Quake, we helped structure their business and consumer proposition, defining the visitor experience and formulating a go-to-market strategy.
We began by conducting in-depth market research to understand the needs and interests of potential visitors. This involved analysing demographic data, surveying target audiences, and benchmarking against similar attractions worldwide. Our insights informed the creation of a compelling narrative that would engage visitors and provide a memorable, educational experience.
Next, we collaborated with Quake to create a comprehensive digital experience that would engage visitors before, during, and after their visit. This included developing a user-friendly website and mobile app that provided educational content, interactive maps, and personalized visit planning tools. During the visit, the digital experience offered augmented reality features and interactive content to enhance the learning experience. After the visit, follow-up emails and additional resources were provided to extend the educational journey.
To support the launch, we developed a comprehensive marketing plan that leveraged both traditional and digital channels. This included creating promotional materials, planning social media campaigns, and identifying strategic partnerships with educational institutions and media outlets. By aligning these efforts with key milestones in the project timeline, we ensured a coordinated and impactful market entry.
This GTM design was all done before launch to maximise the funding round. We meticulously crafted every aspect of the strategy to present a well-rounded and appealing proposition to potential investors. The thorough preparation showcased Quake's commitment to creating a high-quality, innovative museum experience, thereby instilling confidence in stakeholders and facilitating a successful funding round.
The Results
Developing the content proposition and go-to-market strategy
Quake approached us to help them realise their ambition of creating the world’s first 'educational' earthquake museum.
Working in partnership with Quake, we helped structure their business and consumer proposition, defining the visitor experience and formulating a go-to-market strategy.
We began by conducting in-depth market research to understand the needs and interests of potential visitors. This involved analysing demographic data, surveying target audiences, and benchmarking against similar attractions worldwide. Our insights informed the creation of a compelling narrative that would engage visitors and provide a memorable, educational experience.
Next, we collaborated with Quake to create a comprehensive digital experience that would engage visitors before, during, and after their visit. This included developing a user-friendly website and mobile app that provided educational content, interactive maps, and personalized visit planning tools. During the visit, the digital experience offered augmented reality features and interactive content to enhance the learning experience. After the visit, follow-up emails and additional resources were provided to extend the educational journey.
To support the launch, we developed a comprehensive marketing plan that leveraged both traditional and digital channels. This included creating promotional materials, planning social media campaigns, and identifying strategic partnerships with educational institutions and media outlets. By aligning these efforts with key milestones in the project timeline, we ensured a coordinated and impactful market entry.
This GTM design was all done before launch to maximise the funding round. We meticulously crafted every aspect of the strategy to present a well-rounded and appealing proposition to potential investors. The thorough preparation showcased Quake's commitment to creating a high-quality, innovative museum experience, thereby instilling confidence in stakeholders and facilitating a successful funding round.
Services
We helped Quake define their business proposition, develop a go-to-market strategy, and create a comprehensive digital visitor experience.