Generating demand for new Agilisys public sector cloud services
Achieved 114% increase in leads, 90% MQL conversion rate improvement, and a 100% repeatable campaign framework for Agilisys through targeted marketing strategies and enhanced messaging.
Who is Agilisys
Agilisys is a leading technology and digital transformation partner for the public sector, specialising in AI-driven solutions, cloud services, and customer experience management. With over 25 years of experience, they support healthcare, local government, and social care organisations in enhancing efficiency, improving citizen services, and achieving business goals. Agilisys leverages generative AI and intelligent automation to drive innovation, reduce costs, and transform public services, helping clients navigate and thrive in the digital age.
The Challenge
As public sector organisations increasingly adopt cloud solutions to boost capabilities and efficiency, Agilisys recognised an opportunity to meet this growing demand with their advanced IT services. Recently, they developed a suite of new cloud services tailored for the public sector. However, they faced the challenge of creating a marketing strategy that effectively built awareness of these services and generated leads for their sales team. To capitalise on their position, Agilisys needed to communicate the value and benefits of their cloud solutions, engaging potential clients and driving interest in their innovative offerings.
The Results
As public sector organisations increasingly adopt cloud solutions to boost capabilities and efficiency, Agilisys recognised an opportunity to meet this growing demand with their advanced IT services. Recently, they developed a suite of new cloud services tailored for the public sector. However, they faced the challenge of creating a marketing strategy that effectively built awareness of these services and generated leads for their sales team. To capitalise on their position, Agilisys needed to communicate the value and benefits of their cloud solutions, engaging potential clients and driving interest in their innovative offerings.
Services
We leveraged our expertise in communications and performance to develop a comprehensive end-to-end campaign, transforming reach, engagement, and generating sales-ready leads.