Transforming Marketing Efficiency: IN’n’OUT Autocentres’ Journey to Automated Success
Achieved 13x increase in email bookings, 36% revenue boost from optimised copy/design, and saved 2 days/month for IN’n’OUT Autocentres through streamlined marketing automation.
Who is IN’n’OUT Autocentres
IN’n’OUT Autocentres offers comprehensive automotive services, including MOT testing, servicing, and repairs for all vehicle makes and models. They provide same-day appointments, timed slots, and services completed within an hour, ensuring convenience and efficiency. With expert technicians, transparent pricing, and a commitment to customer satisfaction, they have multiple locations across the UK and are recognised as a Which? Trusted Trader. Bookings can be made easily online for various services, from air conditioning maintenance to tyre replacements.
The Challenge
IN’n’OUT faced the challenge of scaling up their marketing activities and driving more online bookings after acquiring new autocentres and launching a new e-commerce website. Manual marketing processes were inefficient, limiting scalability and timeliness. Additionally, they struggled with mapping data from Microsoft NAV into a usable format for marketing automation. They needed a cost-effective and user-friendly marketing platform to streamline their operations and improve their booking processes.
The Results
IN’n’OUT faced the challenge of scaling up their marketing activities and driving more online bookings after acquiring new autocentres and launching a new e-commerce website. Manual marketing processes were inefficient, limiting scalability and timeliness. Additionally, they struggled with mapping data from Microsoft NAV into a usable format for marketing automation. They needed a cost-effective and user-friendly marketing platform to streamline their operations and improve their booking processes.
Services
Our team developed a custom integration with Microsoft NAV, synchronised data with HubSpot, and implemented marketing automation across email, SMS, and direct mail.