Maximising ROI: Quake Museum’s Paid Acquisition Success
Reduced CPA by 14%, improved CTR by 52%, and increased conversion rate by 26% for Quake Museum through targeted and optimised paid acquisition strategies.
Who is Quake
Quake - Lisbon Earthquake Museum is an immersive museum in Belém, Lisbon, that allows visitors to experience the 1755 earthquake through advanced simulators, video mapping, and interactive technology. It provides a historical and educational journey suitable for all ages, offering tours in multiple languages. The museum highlights the earthquake's significant impact on Lisbon and Europe, making it an engaging destination for families, tourists, and educational groups.
The Challenge
Quake is a brand-new attraction in Lisbon, celebrated with great PR at its launch. Despite this initial success, Quake faced the challenge of maintaining momentum and attracting both locals and tourists to drive awareness and footfall to the new attraction. The goal was to promote the experience wisely across various digital platforms, ensuring that all efforts were trackable and optimisable. They needed a strategic approach to digital marketing that would allow them to monitor and refine their campaigns in real-time, maximising their reach and effectiveness. This included creating engaging content that would resonate with a diverse audience and implementing a cohesive strategy that spanned search, display, and social media channels.
The Results
Quake is a brand-new attraction in Lisbon, celebrated with great PR at its launch. Despite this initial success, Quake faced the challenge of maintaining momentum and attracting both locals and tourists to drive awareness and footfall to the new attraction. The goal was to promote the experience wisely across various digital platforms, ensuring that all efforts were trackable and optimisable. They needed a strategic approach to digital marketing that would allow them to monitor and refine their campaigns in real-time, maximising their reach and effectiveness. This included creating engaging content that would resonate with a diverse audience and implementing a cohesive strategy that spanned search, display, and social media channels.
Services
Our performance team utilises a range of channels and rapid testing techniques on the platform and across the website to drive growth in transactions while simultaneously reducing the CPA.