Case study

Agilisys - More leads and better lead velocity

The work

Boosting sales through performance marketing

Agilisys is a leading provider of technology solutions for the UK public sector. To help them raise awareness and generate more sales we worked directly with the senior management team to develop a comprehensive go-to-market strategy and a content focused campaign. Since the campaign launch Agilisys have seen over 3000 unique engagements with their new cloud content and an increase in lead generation by 114%.

Agilisys needed to improve lead quality to drive more effective sales outputs. To help them achieve this we developed a process using marketing automation and implemented a Salesforce process. This improved the lead nurturing process as well as lead qualification speed and tracking. In the last 6 months the new processes has reduced attrition in the transition from marketing to sales by over 90%, and improved the marketing qualified leads to sales qualified leads conversion rate by 50%.

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