Why you should be obsessed with lead quality

In today’s rapidly evolving digital landscape, businesses need a holistic approach to growth that integrates strategy, creativity, technology and performance marketing. This is why we’re thrilled to announce a major new chapter for Accelerate: our merger with Loba. Together, we’re combining our expertise in growth strategy and performance marketing with Loba’s exceptional design, user experience, and technology capabilities. This powerful blend will deliver unparalleled value to our clients. The Fusion of Strategy, Creativity, Performance & Technology For years, Accelerate has been focused on helping businesses achieve their goals through strategic growth and performance marketing solutions. Our approach has always been about looking beyond the immediate and crafting sustainable, data-driven strategies that fuel long-term success. At the same time, Loba has earned a stellar reputation for combining world-class design with cutting-edge technology to create seamless digital experiences. With a team of over 200, Loba has delivered exceptional work for international brands, driving innovation through creative design and technical expertise. Their work spans various sectors, consistently setting benchmarks for quality and execution. You can check out their work here. This merge brings together strategy, creativity, technology and performance marketing empowering us to deliver bigger, bolder solutions—faster and at scale! What This Means for our clients For our clients, this merger offers a wealth of new opportunities. By joining forces, we’re able to offer: Enhanced strategic insight supported by powerful creative and technical expertise. Increased scalability, allowing us to handle larger, more complex projects without missing a beat. Access to world-class expertise without the big agency fees. Ultimately, this merger will allow us to help businesses future-proof our clients operations and thrive in an increasingly digital world. With Loba’s design and technology capabilities combined with our strategic marketing and growth expertise, we’re in a position to offer truly integrated solutions that cover every aspect of business growth. Looking Ahead: What’s Next? This merger marks the beginning of an exciting new phase for both Accelerate and LOBA. Our combined efforts will allow us to deliver even greater results for our clients, and we’re excited to see what’s on the horizon. We couldn’t be more excited about this merger and the opportunity to help businesses grow in new and innovative ways. If you’re ready to take your business to the next level with the combination of strategic insight, creative execution, and cutting-edge technology, let’s talk. Take a look at Loba’s portfolio to explore some of the incredible work they’ve done, and drop us a note to see how we can help accelerate your growth!

HubSpot is making serious waves with its latest innovation—Breeze AI. If you’re in marketing, sales, or customer support, this is something you’ll want to keep an eye on. Breeze is designed to automate and simplify tasks across the board, making your day-to-day life a lot easier. Let’s break down the key features: Breeze Copilot: This AI companion works directly inside HubSpot, helping you with everything from prepping for sales calls to writing blog posts. It integrates with your CRM to give real-time insights and makes sure your tasks get done faster​. Breeze Agents: These AI-powered assistants do the heavy lifting in areas like content creation, prospecting, and customer service. For example, the Social Media Agent handles post scheduling and optimisation, while the Prospecting Agent finds and reaches out to leads for you​. Breeze Intelligence: This feature keeps your CRM data up-to-date with real-time enrichment. It also helps identify buyer intent and shortens forms to boost conversion rates​. In short, Breeze AI is all about helping you work smarter, not harder. But of course, with every great tool, there’s a learning curve. The Challenges You’ll Face Integrating HubSpot’s Breeze AI While Breeze AI sounds like a dream come true, getting it up and running could bring a few bumps in the road. Here’s what to look out for: Data Accuracy: Breeze relies heavily on accurate CRM data. If your data isn’t clean or up-to-date, you could end up with misleading insights. Keeping your data in good shape is crucial​. Team Adoption: Breeze introduces new workflows that not everyone will be comfortable with straight away. Some employees might resist the change or struggle with the learning curve. So, training and clear communication will be key​. Customisation: While Breeze offers a lot out of the box, it might not fit perfectly with your unique business processes. You may need to spend time tweaking it to get everything working just right​. Over-Reliance on AI: Automation is great, but don’t let Breeze handle everything. Complex or high-touch tasks, especially in customer service, still need a human touch​. Cost Management: Breeze Intelligence uses a credit system for data enrichment, so depending on your plan, you might find yourself hitting a usage limit. Smaller businesses may need to be strategic about how they use this feature​. Integrating AI like Breeze into your HubSpot workflow isn’t plug-and-play, but with a bit of effort, the rewards can be huge. Learn more about HubSpot Breeze

Grow your business faster This guide has been developed to equip marketing leaders with the strategy and tactics required to deliver sustainable business growth. In this guide you will learn: How to calculate and use Unit & Growth Economics. The prerequisites which provide the foundation for growth. The core activities that deliver growth.