The 7 Fundamentals of Business Growth for Marketing Leaders

Grow your business faster This guide has been developed to equip marketing leaders with the strategy and tactics required to deliver sustainable business growth. In this guide you will learn: How to calculate and use Unit & Growth Economics. The prerequisites which provide the foundation for growth. The core activities that deliver growth.

Unit economics can be hard to calculate, often requiring a notion of customer lifetime value. We've stripped it back and created a template on Google Sheets and Excel with step-by-step explanations to make it simple, quick and easy to calculate your business’ unit economics. Check your unit economics are profitable Forecast how profitable your business will be over a 3 year period, with graphs Understand the effects of acquiring different volumes of customers on your profit Use the projections and charts to supplement pitch decks and play around with the numbers to understand how changing variables will impact your overall profitability. Get started straight away by adding your numbers into the calculator to see how profitable (or not) your business is on a per unit basis. The template is print-ready.

Nuno Santos, MD at We Accelerate Growth explains how you can clearly demonstrate that your venture will lead to accelerated growth, using growth economics.